María Kindelán

“I’m exhausted”, “I don’t have much time”, “I normally eat out”, “I don’t like to cook”, “I feel bloated”, “I get home very late”, etc.

We live at a time where the speed of change is like nothing we have ever known. The products, services, consumers, technology, challenges face us each, with incremental growth, while our bodies and our minds grow at lineal speeds, which is what they are prepared for. This difference means that as individuals we see ourselves subjected to extremely high pressure to go faster, think quicker, act earlier and educate ourselves at greater speed.

We talk about artificial intelligence, genetic improvement and robotics, three trends which, according to a significant strand of scientists, lead us to the creation of “Homo Optimus”, an improved being in every aspect.

However, I am not so sure how we are going to respond to this new aspiration that scientists and large corporations are presenting to us as something that is possible within the next 15 years.

What we can do is to prepare ourselves as best we can for this new scenario. All we are going to need to know is not very clear, but we do indeed know we have to be very prepared, in excellent intellectual and physical form, to be able to adapt ourselves successfully to what the immediate future holds for us.

In this respect, organisations are fine-tuning the training of their teams to the new map of skills and abilities. Executives need a new mental map, and this feeds on solid training in knowledge, attitude, and physical and emotional capacity which meets the new demands.

We are talking about flexibility but also about high mobility, being permanently connected, working in different spaces and countries, with different time zones, cultures and eating habits, etc.

My proposal attempts to add value in this specific stage which is that of obtaining the right and necessary energy to be in that healthy physical condition and mental state that successfully adapts to the inevitable stress, uncertainty and chaos that we will undoubtedly meet. We need to nourish body and mind properly and we are no longer talking about feeding ourselves appropriately – nowadays that is no longer enough. Feeding yourself does not mean nourishing yourself – that was valid, in the past.


Tell me your occupation and I will tell you what you should eat.

Good food guidelines should adapt to the person’s physical and genetic characteristics and their physical and mental weariness. Just as there are no two people in the world who are identical, food guidelines cannot be exactly the same for different people, especially when the jobs they do each day are totally dissimilar.

The efforts made by a creative professional are not the same as those of a sales professional, nor of those of an engineer, an actress or actor, a senior executive or a professional athlete.

The mental energy expended by computer programmers has to be offset by a balanced diet that fosters concentration, mental agility, spacial vision and good rest. They need food that is rich in minerals, with a moderate energising effect which is sustainable over time.

However, a person who leads groups or speaks in public should avoid an excess of cold foods, which have a stimulating and expansive effect, as it leads them into a state of doubt, with emotional swings and little composure or self-confidence.

Or in the case of professional athletes, who must ensure their reserves of glycogen, they need a diet rich in slowly digested carbohydrates, quality proteins and antioxidants.

Through the individualised and group studies I propose, it is possible to identify the energy needs of each profession and adapt the dietary guidelines for the person in question to their occupation. This translates into general personal wellbeing, optimum performance in activities, and a significant improvement in health and their quality of life.

Just by being aware of all the nutritional levels that condition you and by acquiring habits that maximise your energy in those tasks you perform on a daily basis, you will achieve the balance, perspective and harmony we all aspire to, as part of a stable, healthy life.


Being aware of the vibrant trend of leading companies, especially in the technological world (which in addition are those that are changing the world), to achieve the optimum level of wellbeing and energy for their talent, I suggest this innovative project that is already reaping excellent results in executives.

“I feel good, with a lot of energy, which generates greater health, and this has an impact on my balance, my quality of life and my motivation. My performance and satisfaction are increasing incrementally. This is what we were looking for.”

The programmes consist of group sessions arranged by interests, as part of the internal executive development programme.

The groundwork consists of really understanding the mission and vision of the company so as to design a programme with the company’s own DNA: a programme in line with its policies and activities. Really understanding is necessary to design the programme while bearing in mind the time and the goals of the organisation. Later, the process involves weighing up the final outline to create the prototype, and to let people know about it. Communication is critical in this process. We are talking about generating value for people and about incorporating new habits in our relationship with food in our daily lives.

Strategically, these actions:

  • are in line with the company’s values, culture and strategy;
  • feed new behaviour and attitudes;
  • are sustained over time;
  • are integrated into the talent development programmes;
  • are oriented towards increasing wellbeing, performance and executive retention;
  • are easy to understand and implement;
  • are developed within an integrated, creative and empathetic environment.

Tactically, they are also:

  • sequential: weekly, fortnightly, monthly themes;
  • interactive: with direct participation by those involved in the programme;
  • measurable as regards results;
  • group sessions, each 1-2 hours long, combining mainly theory and practical demonstrations which are related to learning dietary habits that provide sustainable energy for the entire day, health, and physical and mental balance;
  • adaptable: reinforcement of group sessions through individual sessions, where a detailed study is made of the spending level and energy needs of the person. Creation of a personalised nutritional plan and a follow-up over time to maximise the person’s physical and metal performance.
  • Performance through food
  • Changing habits versus dieting
  • Procrastinating behaviour and the “what is the point” list
  • The energy consumption of different professions
  • Nutrition and energy for the mind
  • What to eat before giving a speech
  • Menus for creative professionals
  • Foods that generate endorphins and adrenaline
  • Sustainable energy for decision making
  • Balanced meals and social life